459269186

Using Information to Develop a Culture of Customer Centricity / Loshin, David

Loshin, David,i1963- [Verfasser] ; Reifer, Abie

1st edition

[Erscheinungsort nicht ermittelbar] : Morgan Kaufmann, 2013

Sebastopol, CA : O'Reilly Media Inc.

1 Online-Ressource (108 pages)

978-0-12-411513-2 ; 978-0-12-410543-0 ; 978-0-12-411513-2

 

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Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.